Apple has been expanding its AirPods product line in recent years. In 2024, Apple launched an affordable AirPods 4 equipped with active noise reduction, which set a new entry price threshold for the product. The Counterpoint research team pointed out: "This strategic move enables Apple to reach a wider range of price-sensitive consumer groups, such as consumers and students in emerging markets. Emerging markets have been an important driver of Apple's iPhone business growth. As iPhone demand continues to rise, so will the demand for AirPods."

In addition, Apple continues to optimize the user experience. According to Counterpoint analysis, Apple is also promoting the transformation of true wireless headset (TWS) devices, further expanding the application scenarios of products by integrating health tracking functions. For example, the FDA-certified clinical-grade hearing aid function launched by AirPods Pro 2 enables it to attract new consumer groups.

The report also pointed out that AirPods products will continue to be upgraded in the future. The new generation of AirPods will introduce features such as heart rate monitoring and temperature sensing to further consolidate its market positioning as a health care device. At the same time, Apple will also introduce "Apple Smart" technology to provide new features such as real-time translation and enhanced gesture control.

Apple is working to make AirPods more versatile, not only optimizing the user's hearing experience by improving sound quality and call quality, but also expanding its application scenarios to areas such as content creation and advanced health tracking. Combined with the introduction of Apple's smart technology and a wider product portfolio, it is expected to further drive AirPods revenue growth.